HIGH VALUE ACTIVITIES THAT CAN GET YOU TO THE TOP OF CREATING INSTANT REVENUES FOR YOUR BUSINESS.

Now that you know what your primary business objective is,
what are your going to do about it?

In my prior life as a big-time corporate consultant I was
sensitive to how much my company billed by clients for my
time (it was a lot). I often asked myself, "Am I adding
value right now equal to the price my client is paying?"
It helped me to prioritize my activities.

I suggest that you make a habit of asking yourself that same
question everyday. Allow me to list out a few activities that I
(and you should) consider "high value."

- Creating (or developing) something unique in your product
or service.

- Attending direct response marketing conferences / workshops /
bootcamps.

- Meeting with your mastermind marketing group.

- Building your personal marketing swipe file.

- Finding low cost targeted advertising opportunities.

- Studying the marketing strategies of your competitors and other
businesses outside of your industry.

- Networking with other owners and representatives of businesses
that target your same market.

- Testing your advertising and marketing to improve your current
response rates.

- Writing articles for trade journals, local newspapers, magazines,
industry newsletters etc.

- Writing sales letters and managing your direct mail marketing
campaigns.

- Training employees on current offers and how to present
them to customers.

Okay, that's enough. Do you get the idea? Normally, your Director
of Marketing would perform those activities. You must become the
Director of Marketing! That should be your new role in your business.
Why leave the absolute most critical part of your business to someone
else?

I can hear you saying right now, "But I'm already doing all those
things." And my response is, "How much time are you devoting to
those "high value" activities?" Do you need to hire a manager or
assistant to relieve you of all your other duties so that you can focus
exclusively on those activities that have the most impact on your
business?

Brian Tracey, a famous author and speaker has said that, "To be really
successful, you should stop doing any activity that wouldn't normally
pay you what your worth." For example, if you think you're worth $50
an hour, why would you be filing papers when someone else can do
it for $8 an hour?
One of the worst mistakes you can make as a small business owner
is to be fooled into thinking that you are in the business of producing
and delivering products and services. Wrong! You're in the business
of *marketing* products and services. The faster you realize this,
the faster the cash will flow.
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